Yevhen Kasyanenko: Training systems in network marketing

He knows how to build well-thought-out MLM training systems that work. Thanks to such systems, partners adapt to the work faster. This will also be useful for experienced participants, as training helps to scale the business. Experience shows that 80–90% of distributors who have undergone comprehensive training stay in the business for more than a year and generate more profit.

Without a competent training system, it is virtually impossible to achieve stability in business. Only thanks to training can newcomers quickly integrate into the process and leaders build duplication and growth control. Together with the BlooMLM team, you can develop a training platform that delivers real results. Specialists will help you develop a structure, fill it with content, think through gamification, if relevant, and automate processes.

The team will select the training format and tools that best suit your company’s marketing plan, audience, and business goals. The BlooMLM approach combines experience, technology, and an understanding of the key points in network marketing training.

Would you like to see how it works in practice? Then take a look at the team’s case studies, which show how our solutions have helped our partners accelerate business growth and increase newcomer engagement in the process.

Why is training critical in network marketing?

According to Direct Selling News (DSN), up to 50% of newcomers leave MLM within the first 3–6 months if they do not receive sufficient support and information. Without training, it is impossible to successfully develop a structure in network marketing. When there is no reliable system for transferring experience and skills, the business resembles chaos. Newcomers will not understand how to proceed and will become experimenters. It is not surprising that motivation will decline in such a case.

Here are some points to consider when developing an MLM training system for new employees:

• Duplication is the foundation for structural growth. In MLM, duplication is the principle on which everything is built. The team will grow more steadily and quickly if each partner knows not only how to work but also how to effectively train new members. It is better to make the training system simple and understandable. This increases the chances that new employees will be able to repeat it when training future partners.
• If there is no training, newcomers will leave. It is difficult to stay motivated when you don’t understand how to make money. This lack of understanding leads to an outflow of newcomers. Partners will be unsure of themselves, experience fear, and face rejection if there are no clear instructions and support from leaders. This inevitably leads to burnout and a reluctance to continue. As a result, leaders lose valuable employees, and the structure itself loses potential financial benefits. According to statistics, 70% of distributors who receive attention and training in the first 30 days are more likely to achieve a steady income ($300 or more per month).
• It is important to use digital solutions, without which it is impossible to imagine the modern market. Companies that implement digital tools report a 15–20% increase in sales in the first year. In the past, newcomers were trained during face-to-face meetings and given paper catalogs, and during work, partners simply called people on their list of acquaintances. These methods are now considered outdated. People are more interested in information on the internet and trust it. It is also more enjoyable to learn in a comfortable format using digital tools. It is necessary to adapt to this. It is important to use modern technologies in training. Then it will be possible to achieve good results.

What should MLM training be like?

What is effective training? It is not just the transfer of information. This system of training in network marketing must be clearly structured and well thought out. Only then can it give partners confidence and motivate them. After high-quality training, newcomers will be ready to take action and achieve results.

1. Simple and clear structure of the material

There can be a lot of information in the early stages, which can be confusing. This must be avoided. How? Ensure that the training is consistent and well thought out, without unnecessary details.

Here is an example of the sequence of information transfer:

• Day one – introduce your partner to the company and its working principles. Tell them about your product and its features. 
• First 7 days – this is when the first steps are taken. Share your experience of how you invite partners and how you close sales. Let the newcomer try to do something on their own, supporting them at every stage.
• The first month is for teaching the partner how to deal with customer objections, showing them how to develop their personal brand, and explaining how the structure is built. 

If the information is presented in a simple, accessible, and understandable way, it will be easier for the newcomer to get started. Step-by-step training is important here. First, provide theoretical knowledge, then show how to apply it in practice and let the newcomer try, and then test their knowledge. According to DSN research, about 60% of newcomers remain active if they follow a detailed step-by-step plan.

It is easier for a team to grow if the company has systematic, understandable, and engaging training. Then newbies will be more actively involved in the process. In addition, business scaling happens almost automatically. The BlooMLM team doesn’t just use good tools, but implements a whole system in which every detail produces results. This makes it possible to achieve noticeable success. To see what the team has achieved, take a look at the real figures from their achievements. The point is that specialists apply and implement their knowledge in practice. The achievements listed below show how a well-designed strategy can have the desired effect in network marketing.

2. Practical application of knowledge

According to WFDSA surveys, about 70% of distributors learn sales faster if they have real examples (case studies) and test assignments. In MLM, it is very important to act confidently. If there is theory but no real experience, the business will not work. Therefore, training must include practical experience. It can consist of the following elements:

• Checklists – these visual instructions can be used to show how to perform specific tasks. For example, a checklist could be called “How to conduct your first meeting with a client: practical steps.”
• Test assignments – these allow you to check whether the partner has learned the material and to what extent. 
• Case studies – real-life examples show how successful deals are made, how to attract partners, and how to overcome objections.

3. Flexibility and adaptation to different categories of partners

In large MLM companies (Amway, Oriflame, Avon), up to 60% of distributors come for discounts and a small additional income, while 10–20% want to develop a serious business. Not every newcomer has similar goals when they decide to work in network marketing. Therefore, when training, a professional leader will take into account the motivation of the employee:

• Consumers – they simply need to buy the product at a discount. Therefore, they will be interested in training on the product itself. 
• Salespeople – interested in earning money from retail sales. Here, effective training will include familiarization with sales techniques and working with consumers.
• Leaders are interested in building an effective team. Therefore, they need to be trained in areas such as marketing plans, recruiting, and leadership.

If you divide partners according to their goals, you will be able to provide them with the right information during training. Then they will be more involved in the process, and this will bring good results.

4. Accessibility of training

In this age of technology, people are more accustomed to receiving information when it is convenient for them and in a way that is comfortable for them. Recent studies show that up to 80% of partners prefer to engage in online training when it is convenient for them. Therefore, your training should be accessible so that it can be used from anywhere in the world and at a time that is convenient for the partner. 

For this reason, the following training formats have become the best in MLM:

• Video lessons – they are easier to understand and can be used to learn at a convenient time.
• Webinars – allow you to interact directly with a mentor and ask questions as needed. 
• Chatbots – automatic support. They help new partners learn about the business step by step. 
• Training platforms – provide beginners with structured material, tests, and practical information.

Which training option should you choose? The best option is a hybrid format. That is, a combination of personal communication with a leader and an automated training method. This way, the mentor does not spend a lot of time on training, and the process of obtaining information remains effective.

When it comes to the BlooMLM team, the specialists think through every detail during the implementation of the training system. They develop logical steps and visual content to keep students engaged in the process. This gives the team’s clients confidence, as they feel supported at every stage, which allows them to achieve results.

This is clearly demonstrated by partner reviews. They were able to walk the path together with the specialists and share their personal impressions of the collaboration. Each project described below is not just a job, but a path to growth that professionals walk together with the business owner.

How to create a powerful training system in network marketing?

Do you want your training to yield good results? Then don’t just provide newcomers with information as they acquire knowledge. Think through a network marketing training system that will work like a well-oiled machine. Only then can you achieve good results. 

1. Develop a clear training strategy

It is more effective when newbies understand what, when, and in what order they need to learn the material. Clear information should be provided in a training plan for days 1, 7, and 30. This will help prevent confusion and ensure that everyone understands what is expected of them. It is also important to identify and highlight the key skills. In other words, focus on the things that are really necessary for the structure to grow. 

Recommendation: Use the 30-day plan principle. During the first month, you need to write down as many steps as possible and what the newcomer should do. Then everything will be clear to them and they will be able to cope with the tasks more easily. DSN data shows that partners with a clear weekly plan achieve an average income (from $300 per month) 25% faster.

2. Implement automated solutions

According to McKinsey, automation can increase training effectiveness by 20–30% by reducing routine tasks and providing clear progress tracking. The training process doesn’t have to be complicated. To make it quick and easy, it’s worth using modern technologies. Which ones? Here are a few:

• CRM systems and chatbots are designed to monitor the learning process and adapt it to each individual. 
• Learning platforms are a comfortable environment where you can acquire knowledge sequentially and test it after training.

Recommendation: Don’t forget about analytics. It allows you to identify the most effective types of materials and find out what exactly causes difficulties for newcomers.

3. Combined approach: training + motivation

The process does not end with training. It is important to continue motivating newcomers to reach new heights. According to DSN, 80% of distributors stay in business for more than a year if they have additional motivation (bonuses, game mechanics) in addition to training. Here are a few ideas on how to do this:

• Gamification – can make training fun by awarding points, participating in rankings, and challenges.
• Creating a competitive environment is something that can engage people in the process and encourage them to participate more actively in their work. 

Recommendation: Use a bonus system for completing each training task. This is a great incentive to continue and complete the training successfully.

Mistakes in MLM training and how to avoid them

If you make mistakes, no matter how hard you try to develop the structure, it may not be successful. Due to a poorly organized training system, even a talented and good team will not work truly effectively. Therefore, it is worth understanding the most common mistakes and learning how to eliminate them.

1. Information overload

MLM company leaders often try to give newbies so much information that they simply cannot take it all in. This makes it easy to get lost in the volume of information. Newbies won’t even know where to start. As a result, some leave the business. Too much theory scares newbies away: up to 40% of them get lost in the first week if the material is presented in a chaotic manner.

Here are a few ideas to help you avoid this problem:

• Provide information in small doses — basic information will suffice at first, and only then gradually introduce new complex topics. Monitor their reactions and know when to stop. 
• Use checklists and step-by-step instructions — they will make it much easier to learn new material. 
• Apply the principle of “small victories” — every time a newcomer masters a new stage, reinforce their knowledge with real-life examples. Give them the opportunity to try it themselves.

2. Lack of knowledge testing in MLM training

Training cannot be effective if it is not applied. You can listen to many webinars and read various useful materials, but this will be of little use if you do not apply your knowledge in practice. That is why feedback and testing are important. At first glance, a newcomer may think that they understand everything. But when it comes to practice, they simply do not know how to act. Without reinforcement, theory remains useless. 70–80% of training should be practical.

Recommendations to help test knowledge:

• After each module, use tests and mini-assignments to check your knowledge.
• When checking homework, analyze the beginner’s mistakes and explain what was wrong. 
• Use practical case studies. They will help you immediately apply the skills you have learned during the training.

3. Overly complex presentation of material hinders learning in MLM

It is difficult for beginners to feel confident when training is complicated and unclear. In the early stages, it can be difficult to understand the terminology. 80% of successful training systems use clear language and visual examples.

To avoid this:

• Use simple words in your training and don’t forget to give real-life examples. 
• It is better to divide a complex topic into several parts to make it easier to understand. 
• Visual diagrams and video instructions will help to understand the terminology. 

4. Ignoring the individual approach

Remember that not everyone who decides to try MLM has the same skills and goals. Therefore, it is dangerous to tailor training to only one category of partners. Otherwise, the rest will not be interested and will not be able to get the information they need. This causes some newbies to quit the business. Up to 30% of newbies leave if the information does not match their goals (just a discount or a serious business).

Here’s what will help you deal with this mistake:

• Immediately divide your partners into the following groups: newbies, salespeople, and leaders. Provide separate training for each of these groups.
• Develop individual plans that will help partners develop depending on their level of training and goals. 
• Create a flexible system for obtaining information. It is convenient when you can choose from different training formats: text, video, or webinar. 

How does BlooMLM help organize effective training?

If you need to build a training system from scratch, it can be a rather complex and costly task. To do this as efficiently and quickly as possible, it is worth seeking the help of the BlooMLM team, which is ready to offer comprehensive solutions to everyone.

Here’s what we have in our arsenal:

• Ready-made training programs and courses – we develop proven training schemes. This is exactly what you need to help your partners get started in MLM and start earning money quickly.
• Digital automation tools — we implement CRM systems, chatbots, and online platforms. They are designed to speed up training and make it step-by-step and accessible for beginners.
• Mentoring and expert support – our team includes experts who are ready to train newcomers and help them put their knowledge into practice. Leaders and mentors are able to motivate partners and help them grow. 
• Comprehensive business support – our assistance does not end with training. We also help with scaling the structure. With us, your business will be profitable and stable. 

Conclusion: the importance of training in network marketing

As we have seen in this article, training is essential for a structure to grow and succeed. And it must be effective. When the process of acquiring knowledge is structured correctly, it helps newcomers not to give up halfway. This way, they avoid burnout. In addition, their motivation to move forward increases, because everyone understands what they need to do. This, in turn, leads to a stable income. If you use innovative tools, automate training, and have a competent approach to it, you will significantly increase the conversion of newcomers into permanent active distributors. According to DSN research, it is quality training that allows you to increase newcomer retention by 2–3 times and increase the turnover of an MLM company. 

Want to get access to a powerful training system? Then take advantage of BlooMLM. The team will help you implement training technologies that will take your network marketing business to the next level.

Our specialists understand how important it is to have partners who understand your goals, value your time, and don’t offer cookie-cutter solutions. That’s what they’re ready to provide you with. They help develop your business’s strengths and build an effective training system. This helps avoid routine and helps your team grow. See for yourself by submitting a request for the company’s services.