Network Marketing in the Household Chemicals Industry: Companies, Earnings, and Advice for Beginners

In 2023–2024, the global household chemicals market was estimated at $207–259 billion with a projected CAGR of 4.4–6.4% until 2032, with Asia Pacific accounting for 35.9%, Europe for about 23%, and North America for 15% of the market. In the natural products segment, the market volume reached $6.97 billion in 2024, with a CAGR of 11.3% until 2030. At the same time, the global MLM market reached $190 billion in 2024 and will grow to $294 billion by 2033, with a CAGR of 5%. In this context, network marketing of household chemicals combines high purchase frequency (monthly demand of 100% of households) and access to a growing MLM market.

Our article provides a wealth of information about the specifics of network marketing for household chemicals, as well as tips on how to start your career with minimal investment. After all, this offers real prospects for profit. To see for yourself that BlooMLM professionals can be trusted, take a look at the case studies below. They will convince you of the team’s expertise.

Why is network marketing in the household chemicals sector profitable?

Network marketing of household chemicals is a profitable solution for business. There is always demand for these products. You don’t need a lot of money to get started. You can build a business from scratch without any special experience. The household chemicals niche is simple.

There is no need for in-depth technical expertise or an expensive start-up. Almost everyone understands these products. And it doesn’t take long to learn how to sell them. Even beginners can sell effectively.

Daily demand for products

We use household chemicals almost every day. People constantly buy cleaning products, powders, and home care products. And they buy them in large quantities. After all, every family needs to replenish these products at least once a month. For this reason, the network household chemicals business is characterized by consistency and predictability.

This means that distributors will find it easy to promote products and quickly build up a customer base. The global household chemicals market is estimated at $259.04 billion in 2023 and is forecast to grow to $379.76 billion by 2032 (CAGR 4.4%).

Easy demonstration and sale

Household chemicals are easy to demonstrate. No special explanations are needed. Such products are trusted. There are many products that have natural ingredients and environmentally friendly packaging, which is very attractive to customers. The results of chemical products can be seen right at home, and distributors can use this to their advantage. This allows them to build customer trust and increase loyalty. Customers are also attracted by companies that offer samples, testers, or demonstration videos. All of this makes it much easier for those who are just starting out in network marketing.

Repeat purchases and stable income

Since people use household chemicals regularly, the flow of orders for them will be stable. In addition, partners can take advantage of passive income when developing their network. After all, the more customers you have, the more repeat orders you will receive. And you don’t need to put in a lot of effort to find customers. The broader your partner structure becomes, the greater your income will be. After all, it scales exponentially. This is especially noticeable when there is competent process automation. The top 1% of MLM distributors earn more than $65,000 per year, while the average income is $2,400 per year.

Market volume and growth rates

• According to Fortunebusinessinsights, the global household chemicals market was valued at $259.04 billion in 2023 and will grow to $270.36 billion in 2024.
• Grand View Research estimates the market for “natural” cleaning products at $6.97 billion in 2024, with a forecast of $13.28 billion by 2030 (CAGR 11.3%).
• BusinessResearchInsights estimates the global MLM market at $190 billion in 2024 and expects it to reach $294 billion by 2033.

Overview of the best MLM companies in the household chemicals sector

Why is it so important to choose the right MLM company? This choice will determine whether your start in network marketing will be successful. The brand must have a reliable reputation, its products must be in demand, and its marketing plan must be transparent and understandable. All of this contributes to long-term success. Let’s take a closer look at the companies that have already proven themselves. Their partners can take advantage of excellent conditions to develop their careers.

• Amway is one of the largest MLM companies in the world. Its products include eco-friendly and effective laundry, home care, and cleaning products. For example, the recognizable brands LOC, SA8, and Dish Drops can be found all over the world. They are distinguished by their high quality, concentrated formulas, and eco-friendly packaging. The company’s partners can receive training on special platforms using presentations. Support is also available via mobile apps. The household chemicals division’s annual revenue is €3.8 billion in Europe (10% of the market).
• Greenway is a Russian brand. Its products are based on eco-friendly, chemical-free goods, such as wipes, cleaning accessories, and cleaning concentrates. The brand’s main feature is its focus on dry cleaning, health safety, and minimal impact on the environment. The products are actively promoted through social media, so this business option will be of interest to young distributors. Russia’s market share in the eco-cleaning category is 4%, with annual sales growth of +12% thanks to social media.

• Faberlic is a brand that offers not only cosmetics and clothing, but also various household chemicals.Its products include kitchen, bathroom, floor, and textile cleaning products. All products are manufactured in accordance with European standards. The brand has quality certificates, so customers trust it. Partners can use ready-made marketing materials and promotions and receive online training. This makes it easier to start a business with this brand and scale up fairly quickly. Revenue from household chemicals in 2023 will be €1.2 billion, with year-on-year growth of 7%; 3 million active partners.

• Enhel is a Japanese-European company. Its main focus is on innovation and environmental friendliness. Its products include concentrates for the home and antibacterial agents.The brand uses nanotechnology and modern formulas. These products not only clean, but also have a protective effect. The company offers premium quality products. Brand partners can take advantage of a flexible training system, making this option attractive to experienced distributors.

Network marketing: Household chemicals and income | Review by Yevhen Kasyanenko

Marketing a household chemicals store is a real opportunity to have a steady income with minimal initial costs. Let’s learn more about the main sources of income, the nuances of team building, and the features to keep in mind when starting a business.

Income from personal sales

The approximate commission on retail sales in a network company is 20–40%. Therefore, even if the customer base is small, it can be profitable. A partner’s income will grow as the average purchase amount increases and the frequency of repeat purchases increases. Active sellers in some companies can also take advantage of additional discounts and cashback. 

Team building and passive income

To earn a percentage of your team’s orders, you need to create your own structure in the network business. This way, your earnings can scale and be long-term. If the support is competent and the partners are constantly trained, the team will grow exponentially. 

As a result, you will be able to have a stable income without your constant participation. This can become the foundation of your financial stability and long-term business growth. 

Bonuses and incentive programs

Part of the growth in an MLM company is additional bonuses, exciting trips, and gifts in the form of technology. All of this is real motivation for development. Distributors who perform well can be awarded leadership status in many brands, car programs, and access to exclusive training. As a result, the business becomes both profitable and emotionally inspiring.

Earnings of household chemicals distributors

• 20–40% commission on personal sales; with an average check of €30 and 50 sales per month — net income of €300–€600.
• 10–35% commission on network turnover: with a structure of 30 active partners and an average turnover of €500 each, passive income is €1,500–€5,250.
• Bonuses and trips: up to 25% additional remuneration and paid tours for top leaders.

How to start a business in network marketing of household chemicals?

To get started, you need minimal investment. You also need to choose the right company, get training, and use new tools to help you promote your business. Participation in network marketing of household chemicals has a low barrier to entry and high demand. The main thing is to have the right launch strategy.

Here are some useful tips:

• The company you want to work with should have a good reputation. How can you tell? It helps to study reviews, product varieties, marketing plan terms, and training provided for beginners. If the company is proven, it will provide you with certified tools, ensure a transparent payment system, and support you at the start.
• Utilize the marketing of a household chemicals store. This means that it is important to combine online and offline sales. Creating personal showcases, promoting products on social media, and participating in exhibitions will help. It is better to use simple demonstrations, write reviews, and give advice. All this will increase trust in your products and get repeat orders. 
• Take advantage of the opportunity to get training and find a mentor. It’s better when you get help from professionals, such as Yevhen Kasyanenko and his BlooMLM team. This will help you develop an effective strategy for your market and target audience. With the help of a mentor, you will avoid mistakes, earn income faster, and build a strong team of partners.

To see the expertise of the BlooMLM team, check out their achievements and awards. This will help you see that mentoring can help you achieve effective results.

Why should you partner with BlooMLM?

BlooMLM is an expert in IT solutions for MLM companies. We know how to effectively create a personal account, automate processes, promote your business in the digital environment, and implement CRM.

Here’s what we can offer you:

• Turnkey sales structure and automation. Experts will build a competent platform for your business. We will develop a website, devise a marketing plan, integrate all the tools, etc. This allows every entrepreneur to launch their business much faster. At the same time, operating costs are reduced. Implement CRM (85.7% of companies) and chatbots, which reduce routine tasks by 40%.
• We have extensive experience in MLM and household chemicals. We understand the needs of distributors operating in this niche. Therefore, we can tailor solutions to your product, as well as the specifics of your sales and customers. Our case studies show how effective digital solutions have proven to be, even in a highly competitive environment. 
• We train and support you. With us, you will receive professional guidance. We support you at every stage to help your team and your income grow. Each of our partners has access to proven strategies. We also provide a personalized business development plan.

Tips for beginners in network marketing of household chemicals

It is much easier to start a business in MLM if you use proven recommendations. This will help you avoid common mistakes and achieve initial results in a short time. 

Start small, but systematically

Don’t buy large quantities of products at the very beginning. It will be enough to use the starter kit for personal use and give a couple of initial recommendations. It is worth using a simple algorithm: study the products using your personal experience, talk about them, and start building trust with your first customers. 

Don’t pressure those around you

Being pushy in sales and pressuring friends and family is a common mistake among beginners. It’s better to use social media and recommendations to build a base of target customers. You can also participate in relevant communities. 

Use digital tools from day one

Thanks to sales automation, simple landing pages, and CRM, you can organize your work efficiently right from the start. With the BlooMLM team, you will have solutions that are fully tailored to the needs of new partners. With their help, your business will develop confidently and systematically. 

Conclusion: Network marketing in the household chemicals industry

Thanks to network marketing in the household chemicals industry, anyone can have a profitable business, because these are in-demand products. Take advantage of our experience and tools to help you feel confident at the start and rely on experts in this niche. 

We invite you to order a consultation with Yevhen Kasyanenko and his BlooMLM team to start earning money in MLM today. This will give you an individual strategy, competent solutions, and support. All of this really works. Below, you can fill out a consultation request form and ask our experts any questions you may have.