Website for launching a new MLM project

The client approached us with the idea of creating a new MLM company from scratch. He only had a product concept and a draft marketing plan. Our task was to develop a full-featured website to represent the business and attract partners.

+90%

Users noted the website’s convenience

+60%

Landing page-to-partner registration conversion rate is above industry average

Task

  • Create a website that builds trust with new partners
  • Develop the page structure: homepage, product info, marketing plan, blog
  • Implement a registration form and integrate with CRM
  • Optimize for mobile devices and SEO
  • Add multilingual support for entering international markets

Solution

  • Analyzed competitors
  • Designed the prototype and page structure
  • Created a unique design and adapted the brand
  • Implemented registration, login, and product catalog
  • Configured SEO, loading speed, and responsiveness
  • Added a blog and news section

Technologies

  • Next.js — fast, SEO-optimized frontend platform
  • Node.js — server logic and CRM integration
  • MongoDB — user and application database
  • Figma — UI/UX design
  • SendGrid — email confirmations and onboarding
  • Google Analytics + Meta Pixel — analytics and tracking

Results

  • Website launched in 4 weeks — from prototype to full release
  • +80% organic traffic in the first month thanks to SEO structure, fast loading, and mobile optimization
  • 1200+ applications in the first month after launch
  • Expanded into 3 countries within 2 months (EU, Ukraine, Turkey)
  • 40% reduction in support costs due to automated FAQ, registration, and email onboarding
  • +57% increase in user time on site compared to the previous version
  • 0 critical failures post-launch — stable technical architecture

Client Feedback

“We didn’t expect the website to deliver such results. Everything works, looks attractive, and helps us grow. We received not just a website, but a real platform for scaling”

Project Lead

Conclusion

The website is the face of an MLM business. We built a tool that sells, presents, and enables growth — ideal for companies starting from scratch.