Crypto exchange infrastructure with MLM mechanics
This project is a solution for launching a personal crypto exchange with a Telegram interface, scalability via licensing, and integration of a partner-based MLM model. The client’s idea was to enable any user to launch their own cryptocurrency exchange service and earn through transaction fees.
Automated exchange launch — no manual involvement from developers
Partner interest increased after the implementation of the profitability simulator
Task
- Implement an exchange using real trading APIs
- Enable launching the exchange in a few clicks via Telegram
- Integrate a third-party affiliate model without modifications
- Build a scalable system through Telegram
Solution
1. Infrastructure
- Backend built on PHP (Laravel), integrated with exchanges (Kyrex, Binance, etc.)
- Liquidity providers connected
- Telegram bot for management and automatic cloning of exchanges via Telegram login
2. Marketing
- Integration of a third-party marketing plan
- User dashboards, internal analytics, reward simulator\
- Based on test results — optimization of the client model
2. Design & Presentation
- Dashboards and interfaces designed in Figma
- Presentation materials, storytelling, one-click demo exchange
Technologies
- PHP (Laravel) — core backend logic and business process management
- PostgreSQL — reliable DBMS for storing user data, transactions, and structure
- Telegram Bot API — management, communication, launch of personal exchanges, marketing automation
- Webhooks — for integration with external systems and real-time event processing
- Simulation & Analytics — marketing visualization, partner bonus and profitability calculations
- Figma — UI/UX design for user dashboards and presentation assets
Results
- Full implementation in ~2 months
- Telegram became the core launch platform (no website or mobile app required)
- Scalable system with 1:1 cloning
- Clear visualization of profit and partner economics
Client Feedback
““We were looking for a solution to launch branded exchanges under license. The team delivered everything — from the multi-bot setup to the marketing model. Now we have an entire ecosystem to scale our network”
— Project lead
Conclusion
This case is an example of a hybrid crypto-MLM project where Telegram replaces a website, and the license becomes the product for building a network.