Yevhen Kasyanenko: Effective strategies for automatic recruitment in MLM

Experts also use automation and personalized strategies. This makes it possible to improve results and avoid wasting time and money. 

The audience changes its behavior over time. New digital promotion channels are also developing. Therefore, it is necessary to be able to adapt to this and take on new challenges. It will be ineffective to focus only on face-to-face meetings and the warm market. This will yield few results. It is important to know how to use online tools, artificial intelligence, and automated sales funnels. This is an opportunity to quickly grow your team and attract partners who are interested in your business. 

Want to learn how to use automatic recruiting in MLM? Then check out the recommendations from Yevhen Kasyanenko. He is an IT professional and leads the BlooMLM team. This article contains effective and proven strategies and technologies. They are exactly what you need to build a strong team and create a robust recruitment system in 2025.

The BlooMLM team’s strategies have been tested over time and have helped many people who were just starting out in business or had been in it for a long time. As a result, they were able to systematically develop their structures. Take advantage of automatic recruiting technologies from experts who will help you attract new partners and build an effective funnel. Such a funnel will work for you around the clock, without the need to constantly monitor the process. 

BlooMLM solutions can be seen in real projects. Learn more about them below. Here you will find specific case studies from the team that show how recruiting technologies can be used to achieve good results. Namely, the team will grow and the company’s income will steadily increase.

Why don’t traditional methods work anymore?

Until recently, MLM businesses were based on face-to-face meetings, phone calls, and working with a warm market. What has changed in just a few years? In 2025, these methods have lost their popularity and are no longer effective. Modern partners are very demanding. According to Direct Selling News (DSN), up to 70% of potential distributors refuse to cooperate if they are aggressively sold an “effortless business” or tried to be recruited into MLM through cold calls.

There is also more information available now than ever before. People are constantly bombarded with offers. And when you use standard sales techniques, people don’t trust them. The success of an MLM company will depend on whether it takes modern trends into account and is able to adapt to rapidly changing market conditions. Only then will it be possible to successfully build a team by attracting new members.

Increased competition

Nowadays, partners receive many offers from various MLM companies every day from different sources.

The industry is developing so rapidly that it is difficult to keep up. New projects are also appearing regularly. It is not surprising that it is so difficult to stand out from your competitors. And it will be impossible without using original methods, high-quality and well-thought-out marketing, as well as automation methods. According to DSN, 80% of distributors start researching a company online before agreeing to a meeting.

Let’s find out what difficulties MLM companies face when looking for partners and how to deal with them.

Immunity to sales

Up to 60% of potential candidates “burn out” when faced with classic spam invitations. People are tired of intrusive marketing. They are tired of hearing about quick money without any effort. Potential partners do not trust such offers because they focus on income rather than the value of the product or business model. People are more attracted to honesty, transparency, specific benefits, and success stories. No one believes in loud, “beautiful” words anymore. Partners regularly encounter deception from various companies and find it difficult to trust someone new. 

High time costs

A distinctive feature of classic recruiting is that it requires constant involvement. After all, you have to spend a lot of time on phone calls and face-to-face meetings. Face-to-face meetings, phone calls, and mailings to old databases take up 40-50% of an MLM leader’s working time. As a result, it is difficult to scale up. Because of this, such methods have become ineffective. 

To reduce the time spent searching for partners and increase the conversion rate of their recruitment, it is worth using modern technologies. Sales funnels, automated chats, and targeted advertising have proven their effectiveness.

Modern strategies for attracting partners in MLM

In modern network marketing, it is important to use new, proven approaches to recruiting. It is worth forgetting about pushy sales and cold calls. After all, in 2025, this method of attracting partners will no longer be effective. 

Automatic recruiting brings better results. Internet technologies and automation can increase the effectiveness of recruiting by 2–3 times if used correctly. Other popular methods include personal branding, funnel automation, video content, and smart CRM systems. If you use these methods regularly and skillfully, you will be able to attract motivated partners to your team without spending a lot of time. These methods allow you to automate cooperation with candidates and continue working only with those who are genuinely interested in working with you.

The BlooMLM team has exactly this approach — it carries out systematic, competent, and results-oriented work. Automatic recruiting is not just a buzzword. It can be turned into a powerful tool. And if set up correctly, it can save you nerves, effort, and time. As a result, your company can devote more time to key tasks. This is because you will only work with partners who are genuinely interested in development and want to work and achieve results with you. 

The BlooMLM team does not limit itself to theory. Its technologies — including a customized network marketing automated recruiting system — are implemented in the real work of its partners. The company’s achievements show how these technologies are changing business for the better. The achievements and awards show that recruitment automation is a working model that allows you to quickly achieve a stable income. It also helps to build a strong team and create a sustainable growth system. Real examples from the BlooMLM team can serve as a guide for your future success.

1. Personal brand – the foundation of successful recruiting

How can you survive when competition is becoming increasingly fierce? It is important to remember that people are more likely to join a company they trust. What is the first step in building trust? Personal brand. It is what sets you apart from hundreds of other offers. It helps you attract partners and build stable relationships with them. According to WFDSA, 70% of new distributors join the structure of a specific leader they trust, not just for the sake of the product. 

How to develop a personal brand?

Here are some methods that will help you develop your personal brand:

• blog on social media — share your experiences, talk about your successes, and showcase case studies;
• publish expert articles — useful information attracts interested people and encourages them to stay with you. According to HubSpot, 60% of buyers and partners choose a company that provides useful content;
• define your unique style and positioning — this will allow you to stand out from many other companies;
• focus more on the value and mission of your company rather than on the opportunity to make money.

There are many successful leaders in MLM who regularly develop their personal brand through social networks such as Instagram, TikTok, and Telegram. They use storytelling, live broadcasts, and video content. This is what helps them successfully attract partners and stay in touch with them.

2. Automated recruitment funnels

What is the advantage of automated recruiting? Thanks to it, you don’t need to personally communicate with each potential candidate at the beginning. Auto funnels filter the audience, automatically train and warm up candidates before they decide to work with you. Sounds appealing, but how do you use it? Here are a few ideas.

What tools should you use?

The following tools have proven to be effective:

• Lead magnets are useful materials that are provided free of charge (checklists, webinars, PDF guides). They can motivate people to leave their contact details. According to statistics, the conversion rate from a lead magnet can reach 30–40%.
• Email newsletters and messengers – thanks to consistent messages, you can gradually lead a candidate to decide to work with you. The ROI of email campaigns in MLM sometimes reaches 40–50:1 if the content is valuable to the audience.
• Chatbots are assistants that automatically answer questions and can engage the audience in a discussion. According to ManyChat, automating communication increases conversion by 10–15%.
• Webinars are large-scale training sessions. They allow you to immediately address objections and demonstrate the value of your business to a large number of people.

When the funnel is set up correctly, it can bring you 10–50 leads per month — all thanks to an automated MLM recruiting system that works for you even while you sleep. And you don’t need an active recruiter.

3. Videos and live streams

According to Cisco, 80% of global internet traffic will be video by 2025. Video content is a convenient and effective way to attract the attention of potential partners. Visual information is much easier to perceive and, most importantly, it will inspire trust in you. With automatic recruitment through video, you can warm up your audience faster and reduce the time it takes for them to decide to work with you. 

How to use video for recruitment?

Here are some effective ideas to help you get the most out of video:

• YouTube channel — show content that teaches something useful.
• Instagram, TikTok, and Telegram — actively use live streams.
• Reels, Shorts, TikTok — short videos on these channels can increase engagement. High engagement: up to 15–20% audience reach even for small accounts.

Fact: 64% of your audience will decide to buy something from you or sign up when they watch a video.

As you can see, recruiting is the foundation of every MLM business. And if you build it right, using automated systems, the process won’t be exhausting. On the contrary, you will be able to predict how many partners will join you and manage the process. The BlooMLM team is engaged in building these processes using a powerful MLM automated recruiting system tailored to the needs of each project. Learn from other people’s examples how this approach works in practice and helps achieve measurable results in business.

4. Social media and targeted advertising

It is worth actively using social media promotion. After all, it is the main tool that helps with recruitment in MLM. If you use automatic recruitment combined with targeting, you can attract those who are already interested in the business. Then you don’t have to work with a “cold” audience. 

Where to promote?

The main channels for promotion are:

• Instagram and TikTok – convenient for creating a personal brand, posting short videos, and storytelling. 
• Facebook and VKontakte – ideal for targeted advertising.
• Telegram is suitable for building communities and newsletters.

Make active use of these resources to attract new partners. Let’s look at some ideas on how to do this.

What to do?

Take advantage of the opportunity to regularly post useful content on your page. This can be in the form of articles, videos, case studies, tips, and recommendations. Don’t forget to respond to comments and send personal messages to your audience, answering their questions. 

Use targeted advertising to attract potential partners. This will save you time searching for an interested audience.

5. Use smart CRM and analytics

Use modern CRM systems to automate your recruiting processes. They also help you keep track of contacts and analyze the effectiveness of your advertising. Without clear analytics, you will never understand which strategy worked best and which needs to be changed. According to DSN statistics, companies and MLM structures that use CRM systems and analytics increase their recruitment efficiency by 20–30%.

What do CRM systems offer?

Here’s how a CRM system can help you:

• Keeps track of all contacts — you will have a complete database of potential partners and will be aware of all interactions.
• Performance statistics — you will know how many requests for consultation there were, how many registrations were completed, and how many visits to the website there were in general. 
• Integration with messengers, social networks, and email newsletters — allows you to automate communication with candidates.

Which solution will help you with all this? Get help from the BlooMLM team. They can provide you with IT solutions for automating recruitment in MLM. We specialize in setting up CRM systems, auto funnels, and marketing analytics.

Modern partner acquisition strategies require a combination of automated recruitment, video marketing, content, CRM, and advertising. This is the only way to optimize processes, scale your business, and work only with motivated partners.

Conclusion: the effectiveness of automatic recruitment strategies

As technology is constantly evolving, network marketing needs a new approach to finding partners. It is no longer worth using traditional methods to attract them. First of all, you should take an interest in automatic recruitment in MLM. This will allow you to attract new employees much faster without spending a lot of time on it. Methods such as process automation, social media promotion, and personal brand development can help with this.

Use effective recruitment strategies. Which ones? Implement automated sales funnels and CRM systems. Also, use targeting to attract hot leads. Build trust with potential partners using video and content marketing. Continuously develop your personal brand, as this will only increase audience engagement in the process.

If you want your business to grow and scale continuously, you need to integrate with modern IT solutions. But how can you implement automated recruiting in MLM and build an effective partner acquisition system if you don’t have much experience in this area?

Then seek the help of the experts at BlooMLM. They know how to set up cutting-edge tools and ensure a steady stream of new applications. Request a consultation now, because this is your chance to get a personalized strategy for your business!

Want your team to grow? Then take the first step today. Request a consultation with BlooMLM specialists. They are ready to help you analyze your current approach to recruiting. The team will select effective tools that are tailored to your niche. With them, you will set up a system for automatically attracting partners. The specialists develop a personalized strategy that is focused on results. 

To get started, simply fill out a short application form. Then you can enjoy all the benefits of automatic recruitment in MLM business.