Yevhen Kasyanenko: What network marketing business is the most profitable and why

Which network marketing is the most profitable? This question is worth asking, because MLM can provide a stable income. This business model is considered one of the most popular and profitable. However, it cannot be said that any MLM company will be reliable and profitable. Let’s find out the recommendations given by Yevhen Kasyanenko. He is an IT expert and leads the BlooMLM team. Thanks to his advice, you will learn what network business to start, what to consider when choosing a company, and what mistakes are best avoided at the very beginning.

What should you consider before deciding which MLM to choose?

If you’ve ever asked yourself how to choose a network marketing business, it’s important to understand that this decision affects your long-term success and financial stability. According to Direct Selling News (DSN), about 50–60% of newcomers to MLM leave the industry in the first six months due to choosing the wrong company or having unrealistic expectations. Have you decided to get into network marketing? Which network marketing company should you choose? At first, it is important to remember a few things. Don’t make the mistake many newbies make and focus only on promises of big earnings. You need to know and understand the real mechanisms of how a company works in network marketing. It is important to choose who to do business with consciously. After all, the success of your future work will depend on your partner.

It is important to know that success in MLM business can be achieved not by making a lot of promises, but by providing support, training, and working tools. Therefore, it is important to choose a good partner and do so carefully. Choosing a reliable company is a strategic step.

The BlooMLM team is ready to provide your business with a comprehensive system that will help you grow and scale. They will help you build a system that works for you. They will advise you on how to automate processes and set up CRM, how to create a personal distributor account and analytical dashboards to control the entire structure. Professionals are ready to accompany you at every stage, from launch to stable income. They will provide personalized solutions tailored to your business model.

To see for yourself, you can study specific examples. BlooMLM’s case studies are real stories of growth from different companies. With the help of specialists, they have achieved remarkable results. The team helped automate payments within the structure, launch investment accounts, analytics, etc. These case studies show how ideas are transformed into real business models that work.

All cases All cases
Website for launching a new MLM project
+90%

Users noted the website’s convenience

+60%

Landing page-to-partner registration conversion rate is above industry average

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CRM for MLM company
+40%

The onboarding of new agents was accelerated in a model with tokenized motivation

+60%

Training became more consistent thanks to gamified goals and progression

MLM application MLM application
Gamified Sports App
+40%

Onboarding of new agents was accelerated in a model with tokenized motivation

+60%

Training consistency improved thanks to gamified goals and progression

Company reliability

Here are some things that show that a company is reliable and can be trusted:

  • Extensive experience. If a company has been operating in the market for 5 years or more, this indicates its stability. Although young MLM companies may offer more favorable terms of cooperation, it is important to remember that they will not always be able to withstand a crisis. According to statistics, up to 60% of new MLM projects close within the first 2–3 years. For example, in 2010 alone, several large companies that were new to the market closed down. As a result, their participants were left without payment for their work. Meanwhile, well-known companies such as Amway and Herbalife have been developing successfully for over 40 years.
  • Legal clarity. To understand whether a company is reliable, consider the legality of its registration, the transparency of its financial reports, and the availability of a clear marketing plan. For example, in the US, the legality of a company can be determined by whether it has been certified by the Federal Trade Commission (FTC). In Europe, this issue is controlled by consumer protection agencies. It is not worth taking the risk of working with a company that hides information about itself or is registered offshore.
  • Reviews and ratings. Real reviews from partners can tell you a lot. For example, partners can honestly say whether the company keeps its promises or not. It is not enough to read good reviews. It is important to carefully analyze complaints. The danger will be obvious when reviews mention problems with withdrawing money or forced purchases. If a company is reliable, it will be listed in independent ratings, such as Direct Selling New. These ratings can tell you about large and stable companies in network marketing. According to surveys, 70% of distributors make decisions about cooperation based on reviews.

Keeping the above points in mind, you will be able to find a company that you can really trust and work with.

The product the company sells

Here are some points to look for when analyzing a company’s product:

  • High demand. It is better to focus on a product that has good, stable demand and will remain popular for a long time. Products that we use every day, such as household chemicals, financial services, and cosmetics, are always at the peak of popularity. Nowadays, people are also interested in dietary supplements. According to statistics, up to 80% of MLM sales come from these high-demand segments.
  • Uniqueness. It is difficult to build a profitable business on products that are easily accessible, for example, in a regular store, and which are cheaper there. Buyers will not be interested in buying vitamins from you if they can find the same product at half the price in a pharmacy. Therefore, it is better to come up with a unique and useful product. This helps to maintain stable multi-billion dollar sales (in 2022, Herbalife’s turnover exceeded $5 billion).
  • Guarantee system. Customers have more trust in a company that guarantees a refund if the product does not suit them. Then the buyer will not be so afraid to invest in something new. For example, Herbalife and Amway offer a money-back guarantee if you are not satisfied with the product. You have a full 30 days to do so.

Marketing plan: how much can you earn?

When it comes to your marketing plan, you need to focus on the following points:

  • Clear payments. Before you start working with a company, study its marketing plan. Then you will understand how and for what you will be paid. Some network companies use multi-level payment schemes. This makes it difficult for newcomers to earn anything at first, as only the company’s leaders can receive money. This is something to keep in mind when working with any company. According to DSN, 10–15% of partners in most MLM companies earn more than $1,000 per month, while the rest (85–90%) are satisfied with an income of $100 to $300.
  • There are no forced investments. If an MLM company is reliable, it will not require you to make purchases at the start. It is dangerous to cooperate with a company that immediately forces you to purchase high-priced products or make monthly investments. In that case, it is most likely internal sales rather than a real business. A good example of a company is Avon. Here, newcomers can start without any investment. This is a reliable option. However, if you are required to purchase a so-called “starter pack” for a large amount of money, this is a reason to think about the reliability of the company.
  • Balance between sales and recruitment. A situation where income depends solely on attracting new partners is risky. It is important that sales and turnover are the sources of income. When the main income comes from employee entry fees, this option is more like a pyramid scheme. Take Herbalife as an example. In this company, the main focus is on sales. However, in fraudulent schemes, you only get paid for new partners you bring to the company. Because of this approach, the company may close down sooner or later, and all investments will be lost.

By knowing these important points, you will avoid unpleasant situations. You can decide on a truly reliable partner right from the start. This will allow you to build a stable business and avoid the pitfalls that beginners often encounter.

The BlooMLM team cooperates with partners honestly and guarantees effective results. Specialists do not make loud promises, but use tools that work, providing full support at all stages of network development. To see this for yourself, read the words of those who have already gone down this path with the team.

From reviews about BlooMLM, you will learn that the team’s experience has been proven over time and confirmed by results. They offer solutions that work for specific businesses. Specialists do not work with their partners using templates. Thanks to working with professionals, various companies have been able to achieve stable growth, develop confidently, and enter new markets.

BlooMLM values the trust of its clients. Their feedback helps the team improve and develop. Check out some real-life examples and results.

ОТЗЫВЫ

Anton
Founder MLM company
"We ordered the development of a personal account from BlooMLM for our MLM company — and we have no regrets. Everything works flawlessly: partner registration, bonus accrual, activity tracking. The team is always in touch and quickly makes improvements. Now we truly have a convenient and functional tool for managing our business".
Kristina
Team leader
"The personal dashboard from Bloomlm is a real game-changer! Everything is so convenient: stats, bonuses, team structure — I can see everything in real time. No more manual spreadsheets, all the information is right at my fingertips. Working with the team has become so much easier!"
Nataliia
Chief Executive Officer of the company
"Huge thanks to Bloomlm for this modern CRM for networkers. Simple to use yet powerful — exactly what’s needed. Reports, segmentation, auto-funnels — everything works like clockwork. I highly recommend it to anyone who values team structure!"
Artem
Director MLM company
"Bloomlm’s CRM became the true headquarters of our business. It has stats, reminders, integrations with email and messengers. Thanks to the system, we’ve accelerated network growth and stopped losing potential partners".
Mykola
Director MLM company
"We decided to implement CRM to avoid losing warm contacts. Bloomlm did it quickly and professionally. Now, at any time, we can check the communication history with a partner, send them relevant info, and build a personalized approach. Awesome!"
Valeriia
Лидер команды
"Bloomlm’s CRM system is truly made for MLM. Everything is well thought out — from partner profiles to sales analytics. My managers work faster, and I get a full picture of the business in one window. A real help with management!"
Roman
Founder MLM company
"Our team used to be in chaos — who talked to whom, when someone joined — nothing was clear. Now, with the CRM, everything is under control: interaction history, reminders, segmentation. It’s super convenient and efficient!"
Oksana
Director MLM company
"Since Bloomlm's CRM appeared, I finally stopped getting lost in lists and spreadsheets. The entire database of partners and clients is at my fingertips, communication is structured, and tasks don’t get forgotten. It’s an indispensable tool for running a network business!"

Which network business is in first place? The most promising niches

Which network business is best to work in? Certain types of MLM offer the highest profitability. And it’s not just a question of the size of the income from network marketing, but also the stability of the market. For example, even during times of crisis, financial MLM companies continue to be popular. However, to ensure stability and repeat purchases, it is worth considering a business related to cosmetics or wellness products. Let’s take a closer look at these areas.

Financial and insurance services

Which network business is in first place? If you are looking for a field with high potential, then MLM companies that offer credit programs, insurance, and investments are the ones to look for. This potential is explained by the growth of financial literacy among the population. In addition, such services are constantly needed by people. After all, everyone wants to protect their savings and take care of their future. Therefore, it is worth paying attention to MLM companies that offer such services. Examples include World Financial Group (WFG) and Primerica. The first company provides financial consulting in Canada and the US, while the second offers insurance and investment solutions. Their partners receive compensation for providing these services.

Cosmetics and wellness industry

Which MLM is the most profitable? A healthy lifestyle has never gone out of fashion. Cosmetics, sports nutrition, dietary supplements, and organic products also continue to be popular. These areas are constantly evolving and attracting more and more people. According to the WFDSA, cosmetics, health, and personal care products account for about 35% of MLM sales.

To stand out from their competitors, network companies offer products based on natural ingredients and special formulas. Since such products are constantly being purchased and the range is truly extensive, this niche is very profitable and suitable for creating an MLM company. Herbalife, for example, has programs that allow you to control your weight. Nu Skin specializes in new anti-aging cosmetics developed using scientific methods.

 

 

IT and digital products

Which network business is better? The IT sector is also a good option for network marketing. For example, you can promote online services, educational platforms, and various programs. This niche is very promising because digital products do not require delivery, transportation, logistics, or warehouses. You can work in this field anywhere and in any country. This is very convenient.

As people are increasingly interested in remote work and online education, such MLM companies are especially popular. Without the need for initial investment, you can take advantage of flexible earning conditions. For example, Crowd1 has created a platform where you can use digital services, and iGenius shares financial literacy tips using a network model. The turnover of such companies is growing by 15–20% annually due to the demand for remote work and online education.


 

Which MLM companies are the most profitable? Selection criteria

Which network business is the most profitable? When choosing a profitable network marketing company, it is not enough to rely solely on the company’s promises. It is important to pay attention to the mechanisms by which the company operates. A good and reliable MLM company will use a clear business model, a popular product, and a competent payment system. There are four main criteria that you can use to choose a successful partner. Here they are:

  1. The product and its exclusivity. It is impossible to imagine a reliable MLM business without a high-quality and in-demand product. It is difficult to have a stable income if the product you are selling can be easily replaced by cheap alternatives. People are interested in things that benefit them and are unique in their kind. For example, Nu Skin uses anti-aging technologies that are very popular among women. Herbalife, on the other hand, offers comprehensive nutrition programs that appeal to people who are interested in a healthy lifestyle. Another important point is that the product of the MLM company you choose should be among the regular purchases of users. As we have already mentioned, areas such as cosmetics, wellness products, and financial services are profitable.
  2. Marketing plan: payments and bonuses. When a company uses a well-thought-out payment system, it is possible to generate income from both sales and team development. A system where payments depend solely on attracting partners is not suitable. Payments should mainly be influenced by turnover. Well-known companies such as Amway and Avon focus on the product. And that’s how it should be. It is also good if there is an opportunity to earn income from different sources, for example, through personal sales, team bonuses, and leadership payments. An MLM company should provide this diversity for its partners.
  3. Ease of entry: no mandatory purchases. We are talking about starting a business. It should be easy to start, without the need for large investments. In proven companies, there are no mandatory purchases. For example, Avon offers free registration on its network, and Oriflame offers the opportunity to work without mandatory investments. If you are forced to invest, it means that you have fallen into a financial pyramid. It is important that your profits come from sales, not from new members’ contributions. Then everything will be fair and transparent.
  4. Prospects for the company’s development. When choosing an MLM company, be sure to focus on its growth potential, as well as its stability and prospects. Proven companies have been on the market for decades. Herbalife and Amway, which we are familiar with, have managed to maintain their leading positions despite crises. Modern MLMs also have online tools that they actively use. For example, iGenius promotes educational platforms. Crowd1 is actively developing digital technologies.

Analyzing the above criteria will help you choose a company that you can really trust and work with.

The experts at BlooMLM know how difficult it can be to start and scale a business in MLM. That’s why we are ready to offer you the tools you need to launch and grow your business.

The team helps you cope with various tasks. They participate in building a strategy and adapting a marketing plan that will meet the needs and characteristics of your business. They also automate processes, set up personal accounts, reporting, and payment systems. All this is done taking into account your goals and the pace of your company’s development.

The professionals at BlooMLM do more than just consult; they are ready to take on tasks themselves to help you so that you can focus on more important issues. This is confirmed not only by words, but also by achievements. You can learn more about them below. The recognition of the BlooMLM team shows that its specialists can be trusted.

 

OUR ACHIEVEMENTS IN FIGURES

50+ projects

We have successfully completed over 50 projects related to MLM program development

"Tech in Network Marketing 2023"

At the “Tech in Network Marketing 2023” exhibition, our team is the leading software developer for MLM

We have been operating since 2004

20+ years of experience – we know all the ins and outs of developing ideas for network marketing

What are the advantages of working with professionals?

According to statistics, 70–80% of newcomers to MLM fail due to a lack of competent support and mistakes in building their structure. What should you pay attention to when deciding which network business to get involved in? Is it enough to evaluate the product and analyze the marketing plan? Yes, these are important points. But it is also important to have good team support. It is well known that beginners lack knowledge. They find it difficult to build a structure and encounter many mistakes when working with clients. Without decent and competent support, it is difficult to achieve financial stability.

If you are looking for expert support, the BlooMLM team is ready to help you. We provide training and assistance in business development. Thanks to this, our partners become profitable much faster. Here is what we can offer you:

  • Individual MLM training. We have developed a comprehensive training system based on real-life cases, practical tools, and case studies. With the help of our mentors, you will be able to fully understand the product. They will help you master sales strategies and advise you on how to build a successful team.
  • Legal support and protection from financial pyramids. Our partners can receive legal protection. We will help you analyze your marketing plan. Thanks to our competent approach, you will not encounter or start working with scammers. Our experts are well versed in the legal nuances. They minimize financial risks.
  • Modern tools for business automation. Our team stands out for its use of automated platforms, CRM systems, and marketing tools. All of this makes it easier to do business. This allows you to save time and focus more on sales and network development. According to DSN estimates, automation increases team growth by 20–25%.

As you can see, there are many reasons to start working with BlooMLM. It will help you achieve significant success, especially if you are just starting out in MLM.

Conclusion: which network marketing is profitable

So, which network business should you choose? Starting a network marketing business is not easy. Choosing the right option is an important and responsible step. To achieve real success, it is important to choose a reliable company, a popular product, and a well-thought-out strategy. Don’t start working for the first MLM company you come across. It is important to carefully analyze the marketing plan and product before starting cooperation. Otherwise, you may be disappointed and lose precious time. It is better to spend enough time studying all aspects and choosing the MLM that is best for you.

Achieve the success you want with BlooMLM. We provide professional support to our partners and help them develop their business.

With the BlooMLM team, you can avoid common mistakes, get a customized strategy, support at every stage, and high-quality tools. This will help you start with an idea and continue with a stable income. Our specialists are ready to fully engage in your project. This full-fledged team will be interested in you getting good results. They have dozens of successful launches under their belt, as evidenced by the achievements listed above. Professionals know how to increase turnover and develop process automation. All this will free up your resources and time to truly grow.

Want to achieve results and get started with confidence? Then submit your application now. Our team will contact you to analyze your business situation and select the best solution, taking into account your goals and the scale of your business. The right partner is where real development begins.

 

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